Follow up with every lead, automatically
AI agents that call new and cold leads, qualify them, book meetings, and log every conversation in your CRM.
Most leads never get a second call. Reps prioritize the hottest deals, and everyone else goes cold in the CRM. An AI agent calls every lead on time, has the first qualifying conversation, and only sends the ones worth a rep’s time back to your team.
What it does
Built for sales teams
Calls that start themselves
Trigger a call when a lead is created or changes stage in GoHighLevel or HubSpot, or schedule calls ahead of time.
Respectful calling hours
Set calling windows and the agent only dials inside them, in each lead’s local time zone.
Qualification on your terms
Write your qualifying questions and objection handling in plain English. The agent follows them and records the answers.
Meetings booked
A workflow books the meeting in your GoHighLevel, HubSpot or Google calendar, then tells your rep in Slack.
Every call logged
Transcripts, summaries, tags, lead scores and pipeline updates are written to the contact in your CRM.
Test your scripts
Run A/B experiments on prompts to see which version gets better outcomes before rolling it out.
How it works
From ring to follow-up
- 1
A lead is ready
A CRM trigger, a schedule or an API call starts the outbound call.
- 2
Agent has the conversation
It introduces your offer, asks your qualifying questions and handles common objections.
- 3
Outcome is recorded
Tags, lead score, notes and pipeline stage update in GoHighLevel or HubSpot.
- 4
Reps take it from there
Qualified leads get a booked meeting and a Slack ping; the rest stay organized for later.
Example conversation
What a call can sound like
Illustrative example. Your agent follows the instructions and knowledge base you give it.
Use cases
Calls your agent can take
Start with this description
“A sales agent that follows up with new leads, asks about their team size, current tools and budget, handles common objections, and books a demo.”
What you need to go live
- Retell AI, Vapi or Bland for outbound calls (ElevenLabs agents are inbound and web only in BuildVoiceAI)
- A phone number to call from
- Your pitch, qualifying questions and common objections
- GoHighLevel or HubSpot for triggers and logging (optional; you can also schedule calls or use the API)
Good to know
- Outbound calling is regulated (for example, consent rules for AI voices and do-not-call lists in the US). Only call leads you have permission to contact.
- There is no CSV list dialer. Calls start from CRM triggers, schedules or the API.
FAQ
Questions from sales teams
How do outbound calls get started?
From a GoHighLevel or HubSpot trigger (for example, a new lead or a stage change), from a scheduled call, or through the API.
Can I upload a list to call?
There is no CSV upload. Add the leads to your CRM and let a trigger start the calls, or schedule them through the API.
Will it call people at night?
Not if you set calling windows. Calls outside the window are moved to the next allowed time in the lead’s time zone.
Which voice providers support outbound?
Retell AI, Vapi and Bland. ElevenLabs agents in BuildVoiceAI handle inbound and web calls.
More questions? See the general FAQ.
Pricing
Build it yourself or let us handle it
Build and manage your own AI voice agents. Use your own API keys for flat-rate pricing, or our platform keys for $0.15/min.
Starter
$0.15/min with platform keys
3 clients included
$15/additional client
- 3 Clients included
- $15/additional client
- Unlimited agents
- AI Agent Builder
- Call analytics
- Workflow automation
- Email support
Growth
$0.15/min with platform keys
10 clients included
$12/additional client
- 10 Clients included
- $12/additional client
- All Starter features
- CRM integrations (GHL + HubSpot)
- Stripe Connect client billing
- White-label & custom domains
- A/B Experiments
Agency
$0.15/min with platform keys
25 clients included
$10/additional client
- 25 Clients included
- $10/additional client
- All Growth features
- API access
- Priority support
7-day free trial on all plans · Pay yearly and save 2 months