Real estate

Qualify every lead while you’re out showing homes

An AI assistant that answers listing calls, qualifies buyers and sellers, schedules showings, and puts every lead in your CRM with notes and tags.

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Leads call when they see the sign or the listing, which is usually when you’re in a showing, at a closing or driving. Speed matters: the first agent to have a real conversation often wins the client. An AI assistant answers right away, asks the qualifying questions, and leaves you a lead that is ready for a callback.

What it does

Built for real estate

Instant answer on every inquiry

Sign calls, listing calls and portal leads get a real conversation immediately instead of voicemail.

Buyer and seller qualification

The agent asks your questions: budget, timeline, pre-approval, areas, whether they’re working with an agent, and what they need to sell.

Listing details on hand

Load your listings, neighborhoods and FAQs into the knowledge base so the agent can answer price, size and feature questions.

Showings scheduled

A workflow books the next open showing slot in your GoHighLevel, HubSpot or Google calendar.

Leads organized in your CRM

Contacts are created or updated with call notes, tags and a lead score, and moved to the right pipeline stage.

Speed-to-lead calls

When a new lead lands in GoHighLevel or HubSpot, a trigger can start an outbound call within your calling hours.

How it works

From ring to follow-up

  1. 1

    Lead calls or comes in

    Inbound calls ring to your AI assistant, and new CRM leads can trigger an outbound call.

  2. 2

    Agent qualifies

    It answers listing questions and works through your qualification questions naturally.

  3. 3

    CRM updates itself

    Contact, notes, tags, lead score and pipeline stage are written to GoHighLevel or HubSpot.

  4. 4

    You follow up with context

    Hot leads can ping you in Slack, and every transcript is in the dashboard before you call back.

Example conversation

What a call can sound like

AI agent: Hi, you’ve reached Maple Street Realty. I can help with questions about our listings. Which property are you calling about?
Caller: The three-bedroom on Oak Avenue. Is it still available?
AI agent: It is. Are you already pre-approved, and when are you hoping to move?
Caller: Pre-approved, and we’d like to be in by spring.
AI agent: Great. I’ll pass this to Sam, the listing agent, who will call you today to set up a showing.

Illustrative example. Your agent follows the instructions and knowledge base you give it.

Use cases

Calls your agent can take

Sign and listing callsBuyer qualificationSeller leadsShowing schedulingOpen house follow-upSpeed-to-lead callsPast-client check-ins

Start with this description

“A professional real estate assistant that answers questions about our listings, qualifies buyers on budget, timeline and pre-approval, and books showings.”

Build this agent

What you need to go live

  • A phone number for your listings or sign riders
  • Your listings, neighborhoods and common questions for the knowledge base
  • Your qualification questions and what makes a lead “hot”
  • GoHighLevel or HubSpot (optional, for automatic CRM updates and lead triggers)

Good to know

  • Listing details come from the knowledge base you maintain. There is no direct MLS feed, so update it when listings change.
  • Outbound calls must follow your local telemarketing rules (such as consent and do-not-call lists). Calling windows help, but compliance is your responsibility.

FAQ

Questions from real estate

Can it call new leads automatically?

Yes. A GoHighLevel or HubSpot trigger can start an outbound call when a new lead arrives, and calls only go out inside the calling hours you set for the lead’s time zone.

Does it connect to the MLS?

Not directly. The agent answers from the listings and details you add to its knowledge base.

How do showings get booked?

After the call, a workflow books the next open slot in GoHighLevel, HubSpot or Google Calendar. You can also have it notify you in Slack to call the lead back.

Can each agent on my team have their own assistant?

Yes. Plans include unlimited agents, so you can set one up per listing agent, team or market.

More questions? See the general FAQ.

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Sales teams

Follow up with every lead, automatically

Customer support

Resolve routine calls, escalate the rest with context

Pricing

Build it yourself or let us handle it

Build and manage your own AI voice agents. Use your own API keys for flat-rate pricing, or our platform keys for $0.15/min.

-2 months

Starter

$67/month

$0.15/min with platform keys

3 clients included

$15/additional client

  • 3 Clients included
  • $15/additional client
  • Unlimited agents
  • AI Agent Builder
  • Call analytics
  • Workflow automation
  • Email support
Get started
Popular

Growth

$147/month

$0.15/min with platform keys

10 clients included

$12/additional client

  • 10 Clients included
  • $12/additional client
  • All Starter features
  • CRM integrations (GHL + HubSpot)
  • Stripe Connect client billing
  • White-label & custom domains
  • A/B Experiments
Get started

Agency

$297/month

$0.15/min with platform keys

25 clients included

$10/additional client

  • 25 Clients included
  • $10/additional client
  • All Growth features
  • API access
  • Priority support
Get started

7-day free trial on all plans · Pay yearly and save 2 months

AI Voice Agents for Real Estate - BuildVoiceAI